2 Tips To Make The Graphic Design Process Go More Smoothly
by Sean Beaupre
Having graphic design work done for a custom printing project is a process in which both the designer and the client are involved. Today we’re offering two tips to help make this process go more smoothly and ensure that you as the client are satisfied with the final product.
Knowing Your Brand
Branding guidelines are important for the designer to know so he or she can create designs that accurately reflect your business. Are there certain colors that must be used or ones that should never be used? Fonts, logos and images are other assets that help create strong branding. If your company has a brand book or brand guidelines you should always provide that to the designer. It’s important to supply these things so the designer can be accurate and consistent throughout your projects. Consistency will strengthen your brand, make it more recognizable and help the design process continue to run fluently.
Having a Vision
At Office Express, design charges are based on the amount of time spent on the project. This means that having solid ideas as early as possible will kickstart the project and eliminate unnecessary back-and-forth between the client and the designer. It’s perfectly acceptable to request changes as the process moves forward, but having concise ideas early on will help the designer manage the time more efficiently and, in the end, give you a better product. Doing this will make the process quicker and lower your design costs.
Other general things to have in mind when speaking with a designer are:
Who is your target audience?
Is your project for print or web only?
What is the overall goal of the project?
In summary, there are a couple of steps you can take to ensure a streamlined design process and achieve a successful final design. Familiarizing yourself with your brand guidelines and establishing clear design concepts at the outset will enable the designer to manager time effectively, lower your design costs and help the job run more smoothly.