Custom-Printed Magnets Are a Great Tool to Promote Your Business!
by Alex Plachta
Let’s talk custom magnets. Companies often tend to bypass them as an option when looking for swag. The next time you’re planning a big event, you may want to consider purchasing some customized magnets - they’re small, inexpensive (easy on the budget), yet can be a powerful tool because they can be used in so many places. Plus, they’re cool! Not convinced yet… well then continue reading!
Let’s pretend you have a big event in three months and need to send out an invitation or reminder to a large group. What is the best medium for this? Email should probably be involved. Email is free and easy, and people can search their inboxes at any time. If your event or message is important though, email has some clear flaws because some people don’t read their emails and some people don’t know how to search their emails. Also, some people won’t take you seriously with just an email - they need something physical, or your event isn’t official!
What physical item should you send or hand out? A letter? A flyer? A postcard? These are all fine options and Office Express would be happy to print any of them for you, but here is the problem: some people will lose your invitation. Some won’t, but those people are organized and hardly even need a physical invitation. I’m speaking about people who are at risk to lose your invitation because it is clutter, and they won’t leave random clutter out for three months and don’t want to neatly store the invitation away.
A well-known but still underrated loophole to this problem is to stick the invitation to the fridge because society doesn’t consider notes on a fridge to be clutter! They could use a magnet to stick a paper invitation to the fridge but there is still a better chance of them actually putting it on their fridge if it is itself a magnet. What if they’re already using all their good magnets on grocery lists and pictures of their grandchildren?
Office Express offers many sizes of magnets in both high and low quantities. For example, we have standard business card-sized magnets or 3.5” x 5.5” postcard-sized magnets. You can search through a multitude of shapes and sizes by searching for magnets on our promo site: https://promo.oexusa.com/ Magnets are also great for schedules, calendars, and advertisements.
As always you can email print@oexusa.com with any printing or magnet-related inquiries.
Thank you for reading!