98 Forward

When 98 Forward needed a workspace that reflected their culture-driven approach to strategic communications, they partnered with Office Express for a fully custom solution. The challenge was positioning their LED sign for visibility from all angles while ensuring their brand identity resonated throughout the office. Working closely with their team, we designed and delivered custom furniture, signage, and a distinctive conference room mural — all conceptualized in-house.

The LED sign became a focal point, strategically placed to command attention from every corner. We wove 98 Forward's brand throughout the space using their signature colors, wall decals featuring their company fonts, and creative placement of their iconic arrow motif — transforming it from a logo element into a design thread that unified the entire workspace. In the conference room, our original mural creates a dynamic backdrop that embodies their forward-thinking mission.

The result is a workspace in the heart of Detroit that energizes the 98 Forward team and reinforces their commitment to moving narratives forward, where every detail — from branded signage to custom furnishings — supports both their daily operations and the legacy they're building.